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Headline Is in Title Case Meaning You Capitalize Every Word Except for Prepositions and Articles of Three Words or Less and Short; Ideally it is Not More Than 170 Characters and Does Not Take a Period
The summary paragraph is a synopsis of the press release in regular sentence form. It doesn’t merely repeat the headline or opening paragraph. It just tells the story in a different way. The summary paragraph is mandatory at FPRC.
City, State (FPRC) Month 1, 2005 — The first paragraph know as the “lead” contains the most important information. You need to grab your reader’s attention here. And you can’t assume that they have read the headline or summary paragraph; the lead should stand on its own.
A press release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should cover the who, what, when, where, why and how questions.
The rest of the news release expounds on the information provided in the lead paragraph. It includes quotes from key staff, customers or subject matter experts. It contains more details about the news you have to tell, which can be about something unique or controversial or about a prominent person, place or thing.
“You should include a quote for that human touch” said Gary Sims, CEO of the Free Press Release Center. “And you should use the last paragraph to restate and summarize the key points.”
This is example press release template for use at the Free Press Release Center. The last paragraph can also include details on product availability, trademark acknowledgements, etc.
About ABC Company:
Include a short corporate backgrounder about the company or the person who is newsworthy before you list the contact person’s name and phone number. Do not include an e-mail address in the body of the release. Your e-mail address goes only in the “Contact Email” box when you submit your press release. To stop spam, your address will not appear on the site, but rather people will be able to contact you via a special contact link displayed with your press release.
David Brown, director of public relations
If applicable, include safe harbor statement.